1.4. The 10-Word Limit
Unless you're fond of long, detailed queries, you
might never have noticed that Google has a hard limit of
10
words—that's keywords and special syntaxes
combined—ignoring anything beyond. While this has no real
effect on casual Google users, search hounds quickly find that this
limit rather cramps their style.
1.4.1. Favor Obscurity
By limiting your query to the more obscure of
your keywords or phrase fragments, you'll hone
results without squandering precious query words.
Let's say you're interested in a
phrase from Hamlet: "The lady doth protest too much,
methinks." At first blush, you might simply paste
the entire phrase into the query field. But that's 7
of your 10 allotted words right there, leaving no room for additional
query words or search syntax.
The first thing to do is ditch the first couple of words;
"The lady" is just too common a
phrase. This leaves the 5 words "doth protest too
much, methinks." Neither
"methinks" nor
"doth" are words that you might
hear every day, providing a nice Shakespearean anchor for the phrase.
That said, one or the other should suffice, leaving the query at an
even 4 words with room to grow:
"protest too much methinks"
or:
"doth protest too much"
Either of these will provide, within the first five results, origins
of the phrase and pointers to more information.
Unfortunately, this technique won't do you much good
in the case of "Do as I say, not as I
do," which doesn't provide much in
the way of obscurity. Attempt clarification by adding something like
quote origin
English usage and
you're stepping beyond the 10-word limit. One
solution is described next.
1.4.2. Playing the Wildcard
Help comes in the form of Google's full-word
wildcard, described earlier. It turns out that Google
doesn't count wildcards toward the limit.
So, when you have more than 10 words, substitute a wildcard for
common words, like so:
"do as * say not as * do" quote origin English usage
Presto! Google runs the search without complaint, and
you're in for some well-honed results.
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Common words such as "I,"
"a,"
"the," and
"of" actually do no good in the
first place. Called stop words they are ignored
by Google entirely unless used in within a phrase. To force Google to
take a stop word into account, prepend it with a +
(plus) character, as in: +the.
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