8.4. The Equally Mysterious Ranking Algorithm

If you thought Google was tight-lipped about how it determines PageRank, it's an absolute oyster when it comes to the ranking algorithm, the way that Google determines the order of search results. This book can give you some ideas, but again, these ideas are conjecture, and again, the algorithm is constantly changing. Your best bet is to create a content-rich web site and update it often. Google appreciates good content.

Of course, being listed in Google's index is not the only way to tell visitors about your site. You also have the option to advertise on Google.