Chapter 16. Searching for Bargains with Froogle and Google Catalogs

The most important development in the history of online shopping is the creation of the price comparison site. This is a site that uses a shopping bot to automatically search a large number of online retailers for current prices on available products. This product and pricing information is used to create a large database that you, the consumer, can access at will. When you search a price comparison site, you're looking up the most recent pricing information in its database. In essence, you let the price comparison site do your shopping for you; all you have to do is evaluate the results.

As you might expect, searching for bargains is right up Google's alley; it plays right into Google's strength with search technologies. So I now introduce you to Froogle, Google's shopping search engine. Read on to learn moreand find some great bargains.